Does the acquisition of NetSpring change Optimizely's strategy?

Our vision and mission remain unchanged: to be the operating system for marketing, and make the lives of marketers better. This move continues our steady march of increasingly strategic acquisitions, and further bolsters Optimizely One as the fastest-growing and most comprehensive Digital Experience Platform in the market.

What data warehouse providers does NetSpring support?

Netstpring supports most major data warehouse providers, including Snowflake, Databricks, Google BigQuery and Amazon Redshift. NetSpring directly queries against all your event and reference state data (no data copies outside of the warehouse)!

Netspring is now Optimizely Warehouse-native Analytics

Coupling best-of-breed analytics capabilities with the world's most powerful experimentation platform

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How it works

Tie marketing and experimentation activities to business outcomes across the entire customer journey

Experiment on anything

1. Set up variations using the tooling you love in Optimizely

Warehouse-native

2. Access your most important data, wherever it resides

Tie activities to outcomes

3. Validate with best-in-class analytics and visualizations

Top 5 reasons we (and our customers) are thrilled

Best-of-breed, combined
NetSpring is a purpose-built solution, providing data warehouse-native analytics and visualizations. Coupled with Optimizely's leading capabilities for experimentation, this means you can now test on metrics that are much closer to business outcomes (currently residing in your data warehouse). This latest announcement follows suit in Optimizely's track record of category-leading acquisitions, and strengthens Optimizely One as the world's first operating system for marketing.
Test on what matters most, and tie activities to outcomes
By combining NetSpring and Optimizely, you can now tie experimentation data (e.g. variant A vs. variant B) with business data (e.g. return adjusted revenue) that exists in other platforms. We've brought the full power of experimentation to the data you already store in your data warehouse. This means digital leaders can easily set up experiments against the metrics that matter most (no experts required) and begin mapping activities to real business outcomes.
Warehouse-native = access at your fingertips
Using NetSpring's cutting-edge technology, all of this can happen without any data leaving your warehouse (e.g. Snowflake, Databricks, Google BigQuery). By decoupling instrumentation from data storage, you gain flexibility and velocity. It also ensures your warehouse is preserved as the single source of truth—eliminating the risk of data duplication and allowing marketers to query (i.e. access) data that the business may otherwise not be comfortable with leaving their warehouse.
Innovation is rapidly underway
As demonstrated in prior acquisitions of Welcome (Optimizely Content Marketing Platform) and Zaius (Optimizely Data Platform), the integration of NetSpring within Optimizely One has already begun. Available in Beta this quarter, existing customers of Feature Experimentation will be able to run tests and obtain statistical results powered by your warehouse-native metrics. Web Experimentation will follow, combining the power of our marketer-friendly Visual Editor with metrics that drive true business impact.
Limitless value across Optimizely One
The integration of NetSpring as a best-in-class analytics platform within Optimizely One unlocks unprecedented opportunity. Customers who have turned to Optimizely as their "all-in-one" solution will derive even more value by utilizing this innovation (in combination with other Optimizely solutions) for a variety of use cases—starting with experimentation but extending into analytics, segmentation, and activation—all of which sits on top of their data warehouse investment.

You have questions, we have answers

NetSpring is a best-in-class platform for data warehouse-native analytics. With this acquisition, Optimizely will make it easier than ever for you to tie experimentation (and other digital experience data) to the business metrics that typically reside in your data warehouse. This unlocks something we've always wanted as marketers and digital leaders: the ability to measure marketing and experimentation activities against real business outcomes.

NetSpring brings a best-in-class warehouse-native analytics tool to Optimizely. With NetSpring, you can now automatically query the business metrics you want to test against (without any expert required), access your most important data sets (without any data having to leave your data warehouse), and analyze results (directly against that data in your existing warehouse). All of this means zero data duplication, real data consistency, and a single source of truth.

If you are a NetSpring customer, you can take extra comfort knowing that its world-class product is now backed by a fast-moving global company offering a comprehensive digital experience platform that can serve a variety of use cases.

If you are an Optimizely customer, NetSpring's warehouse-native capabilities will enable you to elevate your experimentation programs. If you are interested in participating in our beta program, fill out the form on this page (above) or contact your CSM. Longer term, NetSpring will serve as the foundation for world-class analytics across the Optimizely One suite.

More about the NetSpring acquisition

30 september | 2 minuter

Från VD och koncernchef: Optimizely förvärvar NetSpring

Jag är glad över att tillkännage förvärvet av NetSpring. De är ledande inom sin kategori och vi tillför förstklassiga analysmetoder för inbyggda lager.

Optimizely enters definitive agreement to acquire NetSpring

Acquisition brings world-class warehouse native analytics to the world’s largest experimentation platform.

Netspring is now Optimizely Warehouse-native Analytics

Transcript

How it works

Tie marketing and experimentation activities to business outcomes across the entire customer journey

1. Set up variations using the tooling you love in Optimizely

2. Access your most important data, wherever it resides

3. Validate with best-in-class analytics and visualizations

Interested in warehouse-native analytics?

Top 5 reasons we (and our customers) are thrilled

Best-of-breed, combined

Test on what matters most, and tie activities to outcomes

Warehouse-native = access at your fingertips

Innovation is rapidly underway

Limitless value across Optimizely One

You have questions, we have answers

More about the NetSpring acquisition

Netspring is now Optimizely Warehouse-native Analytics

How it works

Tie marketing and experimentation activities to business outcomes across the entire customer journey

1. Set up variations using the tooling you love in Optimizely

2. Access your most important data, wherever it resides

3. Validate with best-in-class analytics and visualizations

Interested in warehouse-native analytics?

Top 5 reasons we (and our customers) are thrilled

Best-of-breed, combined

Test on what matters most, and tie activities to outcomes

Warehouse-native = access at your fingertips

Innovation is rapidly underway

Limitless value across Optimizely One

You have questions, we have answers

Does the acquisition of NetSpring change Optimizely's strategy?

How does NetSpring complement Optimizely?

As a digital practitioner, why is this so exciting?

As an existing customer, how will I benefit?

What data warehouse providers does NetSpring support?

More about the NetSpring acquisition