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Optimizely acquires NetSpring, leading warehouse-native
analytics platform
Coupling best-of-breed analytics capabilities with the world's most powerful experimentation platform
How it works
Tie marketing and experimentation activities to business outcomes across the entire customer journey
Experiment on anything
1. Set up variations using the tooling you love in Optimizely
Warehouse-native
2. Access your most important data, wherever it resides
Tie activities to outcomes
3. Validate with best-in-class analytics and visualizations
Interested in warehouse-native analytics?
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Top 5 reasons we (and our customers) are thrilled
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Best-of-breed, combined
NetSpring is a purpose-built solution, providing data warehouse-native analytics and visualizations. Coupled with Optimizely's leading capabilities for experimentation, this means you can now test on metrics that are much closer to business outcomes (currently residing in your data warehouse). This latest announcement follows suit in Optimizely's track record of category-leading acquisitions, and strengthens Optimizely One as the world's first operating system for marketing. -
Test on what matters most, and tie activities to outcomes
By combining NetSpring and Optimizely, you can now tie experimentation data (e.g. variant A vs. variant B) with business data (e.g. return adjusted revenue) that exists in other platforms. We've brought the full power of experimentation to the data you already store in your data warehouse. This means digital leaders can easily set up experiments against the metrics that matter most (no experts required) and begin mapping activities to real business outcomes. -
Warehouse-native = access at your fingertips
Using NetSpring's cutting-edge technology, all of this can happen without any data leaving your warehouse (e.g. Snowflake, Databricks, Google BigQuery). By decoupling instrumentation from data storage, you gain flexibility and velocity. It also ensures your warehouse is preserved as the single source of truth—eliminating the risk of data duplication and allowing marketers to query (i.e. access) data that the business may otherwise not be comfortable with leaving their warehouse. -
Innovation is rapidly underway
As demonstrated in prior acquisitions of Welcome (Optimizely Content Marketing Platform) and Zaius (Optimizely Data Platform), the integration of NetSpring within Optimizely One has already begun. Available in Beta this quarter, existing customers of Feature Experimentation will be able to run tests and obtain statistical results powered by your warehouse-native metrics. Web Experimentation will follow, combining the power of our marketer-friendly Visual Editor with metrics that drive true business impact. -
Limitless value across Optimizely One
The integration of NetSpring as a best-in-class analytics platform within Optimizely One unlocks unprecedented opportunity. Customers who have turned to Optimizely as their "all-in-one" solution will derive even more value by utilizing this innovation (in combination with other Optimizely solutions) for a variety of use cases—starting with experimentation but extending into analytics, segmentation, and activation—all of which sits on top of their data warehouse investment.
