Optimizely har uttryckt sin avsikt att förvärva Welcome

Welcome sammanför marknadsföringsteam på en enda arbetsplats för att dela planer, samarbeta kring tillgångar och genomföra kampanjer på ett felfritt sätt.

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A better Welcome, together

The Welcome platform enhances the capabilities of marketers to accelerate their content lifecycle from ideation to execution, which when combined with our best-in-class delivery and optimization platform gives our customers complete control from concept creation to campaign launch. This continues our steady march as the world’s fastest growing and most exciting digital experience platform.

What is Optimizely Content Marketing Platform?

Welcome (now Optimizely CMP) is a Content Marketing Platform that offers best-in-class calendaring, content editing, workflow, and publishing capabilities. Through it’s marketing resource management, Welcome helps marketing teams better manage ad hoc requests and team resources. It’s digital asset management (DAM) is a suite of native, fully-integrated storage capabilities with support for all marketing assets and formats.