Content marketing platform
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Optimizely and Contentstack are both dev team favorites. Unlike Optimizely, though, Contentstack misses the mark on essential features for your marketing and editorial teams.
And, surprise, it comes with hidden costs.
Explore how our customers benefit and how we compare.
With Optimizely, your marketers get full freedom to build, personalize, and experiment - accelerating your time-to-market.
Unlike Contentstack, which needs constant developer help, Optimizely gives you all the tools to create for any channel — minimizing the need for developer support.
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Optimizely |
Contentstack |
|---|---|---|
Time to market | Marketers can move faster by deploying and iterating on content themselves. |
Project timelines are heavily dependent on developer resources. |
Who it’s for |
Designed for your entire digital team, from content editors, designers and developers. |
Steep learning curve. Built primarily for developers, leaving marketers on the sidelines. |
CMS Type |
Flexibility in terms of SaaS and PaaS, headless or hybrid options for enterprise teams, both UI and API-based. |
Headless-only, API-only, with nascent visual authoring. |
User experience |
Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Our next-gen visual builder is based on 15 years of expertise in content authoring, and is purpose-built for marketers. |
Complex adaptation for non-technical teams. No out-of-the-box design themes, elements or templates for content authors. Contentstack is late to market with a visual builder. Buyers should evaluate closely. |
Personalization and experimentation |
Individualize the experience at every stage of the customer journey and optimize the performance of your content. | Contentstack only supports limited, rules-based personalization at present. |
Pricing |
Pricing comes with more features included and fewer pricing levers to drive up costs as customers scale.
| Costs can quickly balloon as customers trigger more pricing metrics above the standard offering. |
Discover why top companies trust Optimizely over Contenstack with their digital experiences.
With Optimizely, marketers and creatives can build what they want, how they want — and fast. Effortlessly create, manage, and optimize content that drives engagement and boosts conversions across every channel, with almost zero dev help needed.
With Optimizely’s Visual Builder, your marketing team can whip up and launch stellar digital experiences in no time, leaving Contentstack in the dust when it comes to time to market.
Say goodbye to bugging the dev team. Optimizely puts the power in your marketers’ hands, so they can create and update pages whenever they want — giving your dev crew more time to focus on the cutting-edge stuff.
Optimizely’s pricing? Totally upfront, no surprises. And you get more bang for your buck compared to Contentstack — no sneaky hidden fees to derail your budget.
Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.
The Forrester Wave™: Digital Experience Platforms, Q4 2023 | The Forrester Wave™: Content Management Systems, Q3 2023
A leader
Tahmina Choudhury
Head of Client Journey Management Technology, Allspring Global Investments
Ben Rounsefell
Sr. Manager, Digital, Customer Engagement, Mazda
Arjan P.
Optimizely enterprise customer, G2 review
Ritu Madan
Solutions Architect, Perficient, TrustRadius review
Optimizely consistently outperforms Contentstackj on major review platforms, boasting an 8.7/10 score on Trustradius vs. Contentstack’s 7.9/10.
