Top reasons Optimizely CMS is an Adobe Experience Manager alternative

Realize value quickly

Our Content Cloud is "simple to get up and running, more so than other DXPs” according to analysts. Adobe Experience Manager (AEM) requires additional products or integration in order to personalize—meaning you pay more. 

Personalization and recommendations are built into our content management system and data platform, so it’s easy and intuitive to start delivering more tailored content experiences. And while AEM's customer data platform can take months to deploy, we can deploy in just days.  

Not only can we deliver 3x the return on investment in less than half the time, we help you gather insights from across the entire customer lifecycle sooner, so a better customer experience never has to wait. 

Orchestrate your workflows

Manage your content and campaigns from concept to production. As the undisputed content marketing platform (CMP) leader with over 10 years of experience, Optimizely-Welcome helps the world’s biggest brands deliver world-class content programs.  

Gartner credits Welcome with the most advanced CMP capabilities—including unique differentiators like an intuitive user interface, content project management, workflow automation, templates, social media publishing, media management, data-driven SEO ideation and ROI analytics.

Act on predictive insights

AEM's primary experience personalization relies on rule-builders that mimic AI but do not actually learn and improve without further fine-tuning by humans. You'd need an army of data scientists to uncover opportunities from that kind of data.  

The out-of-the-box integration between Optimizely Data Platform and Optimizely Content or Commerce Cloud lets you act on predictive insights with no manual work and uncover opportunities from data in real time, even if you don’t have teams of data scientists.  

With a rich set of machine-learning algorithms and advanced personalization capabilities, we empower you to meet the heightened expectations of modern consumers who want relevant, timely and consistent experiences.  

Experiment, optimize, repeat

No matter what your larger strategy is, your customer only cares about their own experience. Optimizely enables true personalization on the individual level, whether your site serves 100,000 or 1,000,000 every day.  

When you unlock data's potential, you uncover more humanized digital experiences.​ Quickly create, test and adapt your content to respond to changing segmentation and customer needs, so your content always drives higher engagement and conversion rates.  

Go headless, not brainless

Your website is just one part of the customer experience. It's part of an omnichannel marketing strategy you deploy to provide the seamless and consistent experience across channels your customers expect.  

Unlike AEM, we offer more than 13 SDKs for headless personalization with GraphQL support for customer data. This simplifies the web content management user experience by an enormous magnitude. 

Decoupled delivery and API management for CMS means you can remotely retrieve content and data headlessly to re-use across your digital landscape.  

Host on our cloud

Optimizely Content Cloud powers 6,000+ customers who benefit from continuous software maintenance, seamless upgrades, zero downtime deployment, optimized performance and security. Optimizely continues to innovate in the cloud without disrupting our existing customers or forcing full redeployment.

Integrate seamlessly

From backend to front end, give your customers a consistent, connected journey though the combination of ecommerce management, content, digital asset management, search and AI and experimentation functionality, supported by thoughtful integrations and one-click connectors.  

Optimizely also partners with a robust network of more than 800 highly skilled and certified solution partners who can develop your customer-centric digital experience to meet your business needs.