Asana can help you manage tasks, Optimizely helps you orchestrate marketing

Using software designed for marketers, not just project managers, helps you spend less time tinkering and more time creating. See where we stand and how Optimizely's Content Marketing Platform can help you do more from one place.

Stage	Optimizely Content Marketing Platform	Asana
Planning	Infinite ways to visualize the enire marketing plan using numerous calendar visualisations across marketing teams & channels. Plus—shared briefs that facilitate integrated planning.	Limited—planning happens at the project level and doesn't give you a holistic view of your marketing strategy.
Ideation	Built-in SEO tools and data-driven recommendations for keyword planning, ideation and tracking.	N/A
Collaboration	Robust set of features helping teams create, edit, annotate, aprove, version and govern content.	Limited commenting and support for individual document uploads.
Distribution	Integrate with your most important downstream channels and publish content with one click.	N/A
Storage	Native DAM capabilities make it simple to store, locate, reuse and track valuable assets for future campaigns.	Limited to support for file storage within individual projects.
Measurement	Measure audience engagement, track conversions and quantify the impact of your content on pipeline and revenue.	N/A

Top 5 reasons CMP is a great alternative to Asana

With Asana, you’re getting a functional project management tool, but there’s no way to view multiple projects at the same time. In other words, there’s no way for team members to get a full view and visibility across all marketing campaigns (just ask current Asana users).

CMP provides beautiful, highly-visual and agile calendars (both editorial and timeline style) giving you complete visibility across all of your marketing workflows.

Asana uses terminology like “projects” and “activity logs” because its project management functionality caters to Sales, Product, Operations and many other organizational functions.

CMP was purpose-built for marketers. The platform is rooted in content, and the intuitive user interface is designed to facilitate marketing collaboration.

Where else can you integrate gantt charts, kanban boards, team collaboration and time tracking with content development and brand governance?

Asana highlights a spattering of integrations on its website—but how easy is it to connect those tools, and do they truly streamline the process of publishing content to key marketing channels?

CMP offers a wide variety of Connectors with deep integrations into key tools in the marketing tech stack, such as CMS (WordPress, AEM), Social (LinkedIn, Facebook, Twitter, YouTube), Marketing Automation (Marketo, Eloqua), Sales Enablement (Showpad, Seismic, Highspot) and more.

Content Marketing Platform

Experience why marketers choose Optimizely CMP

See what Content Marketing Platform can do at no cost, for as long as you want.

CMP is the hub of our brand ecosystem, for all of our creative services globally, helping us orchestrate and deliver exceptional customer experiences.

Digital Transformational Lead

Asana can help you manage tasks, Optimizely helps you orchestrate marketing

Top 5 reasons CMP is a great alternative to Asana

CMP gives you the ability to see the entire plan

CMP was designed for more than projects

CMP has built-in content editors and powerful workflows

Seamlessly publish everywhere with a native DAM system

Measure performance with asset and content ROI analytics