Jessica Dannemann
Head of Partner Ecosystem, Optimizely
Partner Kickoff 2025 Virtual Event
Partnering for Success: Shaping the Future of Optimizely One
Business Track: Tuesday, February 11, 2025
Technical Track: Wednesday, February 12, 2025
Time: 03:00 PM GMT / 10:00 AM EST
The Partner Kickoff 2025 event is aimed at aligning, inspiring, and enabling Optimizely's global partner ecosystem. During Partner Kickoff, partners will have the chance to explore what Optimizely One truly means for us moving forward. We'll cover successfully going to market alongside our latest messaging, dive into customer wins, competitive analysis, and an in-depth exploration of our latest product offerings.
Day 1: Business Track
Audience: Business Leaders, Digital Marketers, Strategists, Account Executives, and Sales Teams.
Theme: Focus on SaaS CMS, Big Bets, CMP + Opal, Experimentation and More.
Time: 03:00 PM GMT / 10:00 AM EST
Agenda
Run time: ~ 2 hours
Welcome & Opening Keynote
Duration: 05 Minutes
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Kicking off Today: Agenda & Introductions
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Welcoming Our Partners
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Key Initiatives
Jessica Dannemann, Head of Partner Ecosystem, Optimizely
Hampus Persson, VP, Partner Development, Optimizely
Patrick West, VP, NA Solution Partnerships, Optimizely
Strategy
Duration: 20 Minutes
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Optimizely Strategy 2025: What Are We Driving Towards
Alex Atzberger, Chief Executive Officer, Optimizely
Big Bets
Duration: 20 Minutes
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2025 Big Bets & Product Highlights
Shafqat Islam, President, Optimizely
Experimentation + Netspring
Duration: 20 Minutes
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Experimentation with Netspring: Discover Key Use Cases, Go-to-Market Messaging & Best Practices
Simon Chapman, Senior Director, Partner Enablement & Solution Architecture, Optimizely
AI + CMP
Duration: 15 Minutes
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Leading with AI, Agents and More
Lauren Hammarstadt, Senior Director, Product Management, Optimizely
CMs roadmap
Duration: 15 Minutes
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CMS PaaS + SaaS Momentum
Nazanin Ramezani, Senior Director, Product Management
Closing Session & Q&A
Duration: 10 Minutes
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Recap of Key Insights
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Open Q&A with Product and Partner Leaders
Jessica Dannemann, Head of Partner Ecosystem, Optimizely
Hampus Persson, VP, Partner Development, Optimizely
Patrick West, VP, NA Solution Partnerships, Optimizely
Day 2: Technical Track
Audience: Developers, Data Analysts, and Implementers of Optimizely products.
Theme: Technical insights into SaaS personalization and advanced development techniques.
Time: 03:00 PM GMT / 10:00 AM EST
Agenda
Run time: ~ 2 hours
Welcome & Technical Keynote
Duration: 10 Minutes
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Highlights of technical innovations in SaaS CMS and personalization.
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Vision for technical growth within the partner ecosystem.
Simon Chapman, Sr. Director, Partner Enablement & Solution Architecture, Optimizely
Personalization – Technical Breakdown
Duration: 20 Minutes
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Delving into Personalization: Technical Considerations & Roadmap
James Stout, Director, Enablement, Optimizely
SaaS CMS Development Deep Dive Session
Duration: 20 Minutes
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A Deep Dive into building on SaaS CMS: Exploring the latest Product updates & Success stories
Remko Jantzen, Principal Solution Architect, Optimizely
A CLOSER Look at Opal Across Optimizely One
Duration: 15 Minutes
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A Deep Dive into Opal Across Optimizely One: Demonstrations of functionality and Roadmap
Simon Chapman, Sr. Director, Partner Enablement & Solution Architecture, Optimizely
Experimentation + Netspring
Duration: 20 Minutes
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Experimentation & Netspring: Key Use Cases & Practical Demonstrations
James Stout, Director, Enablement, Optimizely
Developing on CMP
Duration: 20 Minutes
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Understanding CMP Integrations & Customizations: Building a Centralized Content Supply Chain
Kunal Shetye, Senior Solution Architect, Optimizely
Closing Session & Q&A
Duration: 15 Minutes
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Closing Workshop & Feedback Session
Simon Chapman, Sr. Director, Partner Enablement & Solution Architecture, Optimizely
Featured speakers
Hampus Persson
VP, Partner Development, Optimizely
Patrick West
VP, NA Solution Partnerships, Optimizely
James Stout
Sr. Manager, Technology and Developer, Optimizely
Remko Jantzen
Principal Solution Architect, Optimizely
