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Real-Time Segments in Experimentation

Want to target audience segments based on real-time behaviors, events, and conditions in your experiments and feature releases?

  • Deliver highly personalized, instant interactions 
  • Target audiences in real-time from Data Platform or your own CDP 
  • Reduce reliance on developers
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Let us know you're interested

Do you currently manage audiences in a third-party CDP?

Capabilities in Web Experimentation

Enhance your website experience with both real-time and rich historical data.

  • Targeted experiences

    Use attributes and events from any source to create segments and target your visitors with personalized variations.

  • Real-time data

    Improve the accuracy and precision of your targeting through Data Platform’s lightning-fast data refresh rate (90 seconds or less—this leads the industry in data refresh rates).

  • Anonymous targeting

    Target users before they log in with real-time segment data that’s based on customer activities. For example, test different headlines based on visitor location, device, or prior purchases.

Capabilities in Feature Experimentation

Enhance your in-app or web experience with both real-time and historical usage data.

  • Powerful Personalization

    Tailor digital experiences for different customer segments based on contextual, behavioral, and demographic data, even before your users have logged in.

  • Real-Time Data

    Improve the accuracy and precision of your targeting through Data Platform’s lightning-fast data refresh rate (90 seconds or less—industry leadingthis leads the industry in data refresh rates).

  • List Targeting

    Target feature rollouts according to your software delivery strategy based on arbitrary lists of users, such as alpha or beta testers.