Shafqat Islam
President, Optimizely
test & learn vIRTUAL EVENT
Where today's test drives tomorrow’s revenue
Wednesday, May 21, 2025. 10AM ET | 3PM BST | 4PM CEST
As Neil Armstrong so famously said, “One small test for experimentation leaders, one giant leap for the companies they work for.” Or something like that anyway.
For that 3, 2, 1... we have lift-off! moment in experimentation, it’s all about innovation, revenue impact, scalability and efficiency. At our virtual event Test + Learn, hear from industry experts turning experimentation into a strategic, revenue-driving function, with AI and unified analytics as their co-pilots.
Elevate your experimentation game with strategy and scalability
Learn ready-to-use strategies from industry experts
Go (way) beyond the AI hype with actionable tips
Meet the people who’ve actually done it!
Join industry experts and practitioners who've solved your exact experimentation challenges. No theory, just proven approaches you can implement immediately.
Opening keynote
Beyond the horizon: Transforming your experiments into a growth engine
Elena Verna
B2B SaaS growth leader & Advisor, Vimeo
Fireside chat
A cosmic convergence: AI and humans take on testing (and it’s better than ever)
Britt Hall
Sr. Director, Product Management, Optimizely
Deborah O’Malley
Founder of GuessTheTest and CEO of Convert Experts
Fireside chat
Intergalactic insights: Virgin Media’s AI in experimentation journey
Doychin Sakutov
Director, Product, AI & Experimentation, Virgin Mobile O2
Ed Tate
Customer Success Director, Optimizely
Keynote
From static to strategic: 10 tips to perfecting your experimentation program
Sid Arora
Head of Product Experimentation and Analytics, Yelp
Panel session
Experimentation metrics: What's propelling today's businesses forward?
Nina Bayatti
Director of Conversion Rate Optimization, ClassPass
Alexander Bock
Head of Experimentation, Chase UK
Katie Bloor
Value & Adoption Advisor, Optimizely
Fireside chat
Warehouse-native analytics: Breaking down data silos for soaring business impact
Audrey Hungerman
Customer Success Manager, Optimizely
Madison Hajeb
Sr. Director, Testing and Innovation, Tapestry
Industry story
To infinity and beyond: Scaling experimentation at News UK
Sabine Kejlova
Experimentation Manager, News UK
Industry story
Rocketing Results: Accelerating experimentation at ANWB
Michaël Hamelinck
Chapter Lead Web Analysis and CRO, ANWB
