Optimizely Logo

5 product experimentation pitfalls & how to avoid them

Få tillgång nu

Get the ebook

Välj land
State
Province

Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-evenemang och webinar samt skickar dig bransch- och produktnyheter.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires designing, developing, and perfecting digital products and experiences at record speed.

Embedding Experimentation and Progressive Delivery in your product development process validates your ideas with data. Your team can iterate faster, take controlled risks, innovate, and deliver better features, products, and customer experiences. Yet for every game-changing new feature and A/B test, there’s a trail of testing mistakes that can lead well-meaning teams down the wrong path.

Download this ebook to learn how to avoid these common pitfalls and to see how other organizations overcame experimentation and testing challenges in the product development cycle.

The five chapters will cover:

  • How to avoid choosing the wrong metrics
  • How to experiment with low traffic sites and products
  • How to correctly use statistics to make rigorous decisions
  • Why testing with too few variations can cause problems
  • When to scale your experimentation platform to support growth