Empowering healthcare organizations with HIPAA-ready Optimizely One

Digital transformation is essential for improving patient outcomes and delivering enhanced experiences. As patients seek more personalized, connected care, healthcare organizations need advanced digital tools that ensure meaningful engagement while meeting strict regulatory standards.

At Optimizely, we are proud to offer our new HIPAA-ready solution. Optimizely One is tailored to the needs of healthcare marketers and IT leaders. Our HIPAA-ready CMS and Experimentation platforms are built around three core disciplines—content management, experimentation-based personalization, and data privacy—empowering providers to create, optimize, and protect digital experiences that improve care, streamline operations, and build trust.

Content management and delivery: Communicating clearly and effectively

In healthcare, every interaction matters. Whether it’s sharing critical health information, educating patients about treatment options, or communicating policy updates, content must be timely, accurate, and accessible. For healthcare marketers and IT teams, managing this vast amount of content across multiple channels presents a significant challenge—one that requires a CMS designed specifically for healthcare’s complexity.

Optimizely’s HIPAA-ready Content Management System provides healthcare organizations with a robust platform for creating, managing, and delivering content that meets both operational and regulatory requirements. It allows healthcare providers to deliver consistent, reliable messaging across websites, patient portals, and mobile apps, ensuring that patients have access to the information they need when they need it.

Our platform’s intuitive, user-friendly interface enables content managers to make updates quickly, reducing the strain on IT teams and ensuring real-time, seamless communication. For example, during a public health crisis, healthcare systems can rapidly update content across all digital channels, ensuring that patients receive the most current information on testing locations, safety protocols, and treatment availability.

The Optimizely Content Management System also breaks content down into reusable components. This allows healthcare organizations to efficiently manage and repurpose information across multiple channels—whether it’s educational resources on disease prevention or reminders for upcoming appointments. By leveraging atomic content, healthcare marketers can do less with more, creating consistent, multi-channel experiences for patients without sacrificing speed or accuracy.

Experimentation-based personalization: Tailoring experiences for better care

Personalization is a vital part of modern healthcare, but it requires a careful balance between delivering relevant, patient-centered experiences and safeguarding sensitive data. Optimizely’s experimentation platform allows healthcare organizations to achieve this balance by enabling continuous testing and optimization—always with adherence to HIPAA standards. By using Optimizely’s experimentation platform, healthcare providers can test different versions of web pages, mobile app interfaces, and even email campaigns to see which formats and content are most effective in engaging patients.

For example, a healthcare provider might experiment with different layouts for a patient portal, testing whether patients respond better to a design that highlights appointment scheduling versus one that prioritizes access to lab results. Over time, this data-driven approach ensures that the digital patient experience is optimized for convenience and ease of use—while still maintaining full compliance with HIPAA regulations.

Importantly, all experiments conducted on the platform respect patient privacy, with rigorous controls in place to ensure that no personal health information is exposed or misused. The HIPAA-ready design of the experimentation platform means that healthcare organizations can confidently personalize digital experiences while maintaining the highest standards of data security. This capability helps foster trust with patients, who can be assured that their PHI is protected, even as their digital interactions become more tailored and meaningful.

Data privacy and security: Protecting patient trust with HIPAA compliance

Data protection is the cornerstone of any healthcare organization’s digital strategy, as patient trust depends on the secure handling of personal health information. Regulatory compliance, particularly with HIPAA, is essential to maintaining that trust. At Optimizely, we’ve prioritized data privacy and security, ensuring that our CMS and Experimentation platforms are fully HIPAA-ready. This allows healthcare providers to focus on enhancing patient care, confident that their digital systems meet the highest security standards.

Our HIPAA-ready Optimizely One is designed with industry-leading security protocols, including encryption, access controls, and continuous monitoring, ensuring that all data processed through our platforms is protected from unauthorized access or misuse. For healthcare IT leaders, this means peace of mind, knowing their digital systems are compliant with stringent HIPAA regulations while safeguarding patients' sensitive information. Beyond regulatory compliance, our approach to data privacy and security supports the integration of advanced digital tools without compromising confidentiality.

Optimizely One also enables seamless integration with other HIPAA-ready systems, such as electronic health records (EHRs), allowing healthcare providers to create a unified and secure digital ecosystem. By investing in a platform that prioritizes data privacy and security, healthcare organizations not only meet current regulatory demands but also build a foundation for future compliance, ensuring the long-term protection of patient trust and organizational integrity.

Leading the charge in healthcare digital transformation

As healthcare moves rapidly towards a digital-first, patient-centered future, the need for HIPAA-ready solutions is more critical than ever. Optimizely is designed to meet these needs head-on, offering healthcare organizations a powerful tool to streamline operations, enhance patient engagement, and ensure top-tier data security.

Our platform empowers providers to revolutionize care delivery, build stronger patient relationships, and maintain rigorous compliance with the highest standards. Optimizely’s tools empower healthcare marketers and IT leaders to drive significant digital transformation, revolutionizing patient engagement and setting new standards for the future of patient care.

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HIPAA Disclosure and Safe Harbor. Any future features of Optimizely’s Software Services in support of HIPAA and other US health laws outlined in this documentation, or any Optimizely Services Description is intended to outline Optimizely’s general product direction. It is intended for information purposes only. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is not deemed incorporated into any Software Subscription Agreement. Customers who purchase Optimizely’s Software Services should make their purchase decisions based on features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that is not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Optimizely.