Content repurposing with AI: How to transform existing content in minutes

One of the main challenges for us content marketers is the c o n s t a n t need to churn out fresh, vibey, new content on a regular basis. ♻️

Which is exactly why we love content repurposing.

Repurposing existing content is efficient, in respect to cost and our precious, precious time. Who doesn't love doing more with less?

But what if we could make it even more efficient? ...with the help of AI.

Spoiler alert: You can do content repurposing with AI, and we're about to show you how.

What does AI-powered content repurposing look like?

So, you're not here to understand what content repurposing is. Instead you're here to understand the part AI can play in your content repurposing strategy.

AI-powered content repurposing can look like:

• Ideation: Brainstorming ideas for how you can transform a piece of content into something new
• Automation: Automatically converting existing content into new formats (eg. blog to video script)
• Adaption: Changing up the tone of a piece of content to suit different marketing channels
• Translation: Translating your content pieces into different languages for localization
• Summarization: Providing a brief summary of long-form content to prep other teams
• Content generation: Letting it do (part) of your job for you... with some good editing, of course

Interested to learn more about AI agents? (You should be).

Step-by-step guide to repurposing content with AI

Step 1: Analyzing and planning your content

1. Start by analyzing your existing content to identify what performed well
2. Look for evergreen topics that need updating, or expanding on
3. Identify the different formats the content could work in

Step 2: Text-based repurposing with your chosen AI tool

1. Transform long-form articles into shorter social media posts
2. Create email newsletters from well-performing blog content to expand reach
3. Generate summaries of longer content to help with content hub approach
4. Convert bullet points into detailed explanations (or the other way round)
5. Translate content into different languages for target markets

Step 3: Repurposing content into new content formats with AI

1. Turn blog posts into script outlines for videos or podcasts you want to schedule
2. Convert any written tutorials into step-by-step guides your users can download
3. Gather statistics and data and make them look 10x more digestible in presentation slides
4. Create an infographic from any highly-detailed articles, with lots of good content

Step 4: Following AI best practices to maintain content quality

1. ALWAYS review and edit AI-generated content—for accuracy... and to de-robotify it
2. Make sure it follows your brand voice and style
3. Ensure all statistics and information is updated to keep your content as current as poss
4. Add original insights and examples to give it that extra spice 🌶️
5. Ensure proper attribution for any sources used (otherwise that's a bit naughty)

Optimizely Opal: AI at every part of the content lifecycle

There's no denying that AI is now an essential part of most martech stacks. Why? Because it helps us get our marketing jobs done more efficiently.

Wouldn't it be nice for your content marketing solutions to have AI embedded across it so you don't have to:

• Constantly put in company information for more personalized outputs
• Flick from tab-to-tab with endless copy-pasting
• Be a bit disappointed in the AI-generated copy in the end anyway

🎺 Excuse us while we toot our own trumpet. Optimizely Opal IS embedded across the whole content lifecycle, from ideation and creation through to reporting, optimizations, personalization.

Here's an idea of what you could ditch from your day-to-day by replacing it with Opal, your handy AI sidekick:

Find out all about Opal and what it can do for you.