Learn about marketing content with the latest marketing resources and insights

Ready to orchestrate your entire content lifecycle? Let marketers, editors and system admins do what they do best by removing the friction from all content processes.

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Welcome to the most complete content solution

From ideation and creation to distribution and analysis, dive into our valuable resources to unlock the secrets of effective content management and unleash the full potential of your digital presence.

Content Management 101

What is content lifecycle management?

Content lifecycle management is the practice of managing content from it's planning, authoring, promotion, assessing and maintaining.

Everything has a lifecycle: plants, animals, computers, and, yes, people. But what is content lifecycle management, and why do we need it?

What is a content management system (CMS)?

A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.

What is a content marketing platform (CMP)?

Marketers use a content marketing platform (CMP) to centralize content planning, creation, optimization and delivery workflows. A CMP gives organizations the ability to collaborate around types of content, distribute digital assets to customers and streamline the entire content creation and delivery lifecycle for improved engagement.

What Is Digital Asset Management (DAM)?

Digital asset management refers to software that makes it easy for businesses to compile, organize, filter, find, and use digital media and content.

These file types could be creative assets, planning documents, articles, marketing materials, SEO-targeted pieces, email campaigns, onboarding information—really any digital asset

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