Sabine Kejlova
Experimentation Manager , News UK
Optimizely Roadshow: London
- March 04, 2025
- Convene etc.venues County Hall, Belvedere Rd, London, SE17PB
Join us for an exciting event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience.
Event Highlights
- Customer spotlight: Real-world success stories from brands driving big wins.
- Fuel to go forward: Expert insights on content marketing, experimentation, and personalization in focused breakout sessions. Plus, catch exciting updates on personalization and AI within Optimizely One.
- Networking pit stops: Meet and mingle with peers, and industry leaders.
- Two pre-event, customer-only workshops on Personalization and Warehouse Analytics from 10:00-12:00.
Register now to secure your spot at the London stop of the Optimizely Roadshow. Space is limited, so register early!
Agenda at a Glance
| [Morning workshops are for customers only] | |
| 09:00 - 10:00 | Registration and light breakfast |
| 10:00 - 12:00 | Workshop A: Data Warehouse Native, test against your most important business metrics Unlock the full potential of your experimentation program by testing and optimizing against the metrics that matter most to your business. |
| 10:00 - 12:00 | Worshop B: Building a Personalisation Playbook The session will provide actionable steps that can be applied to any business, helping you to move from the planning stage to execution with confidence. |
| 12:00 - 13:00 | Main Event Check-in and Lunch | ||
| 13:00 - 13:30 | Keynote by Alex Atzberger, CEO at Optimizely | ||
| 13:30 - 14:00 | From Hype to Hero: The AI opportunity for marketing & digital in 2025 by Rupali Jain, CPO at Optimizely | ||
| 14:00 - 14:45 | Solving the Content Crisis: How the Content Layer Fuels Personalization at Scale by Rasmus Houlind (Omnichannel Institute) | ||
| 14:45 - 15:10 | Networking break | ||
| Break-out Experimentation | Break-out Content Marketing | ||
| 15:10 | Introductions | 15:10 | Introductions |
| 15:15 | From headlines to high-stakes: Experimentation at every level with Sabine Kejlova, News UK | 15:15 | Customer learning session with Andy Bergin, Legal & General |
| 15:45 | Fireside chat: Gousto's Recipe for Success with Experimentation Mo Hussain, Head of Analytics at Gousto Kyle Newsam, Strategy Consultant at Optimizely |
15:45 | Product session |
| 16:15 | Scaling experimentation: A journey with motorway with Elly Evans, Motorway | 16:15 |
Panel discussion - Behind the curtain: Crafting personalised customer experiences |
| 16:45 | Closing remarks | 16:45 | Closing remarks |
| 16:50 - 18:00 | Networking pit stop and happy hour |
Don’t forget to bring:
· A notebook or device for capturing key takeaways
· Your curiosity and questions for our speakers
Stay tuned for more details on speakers and sessions.
Venue Details
Convene etc. venues County Hall, Belvedere Rd, London SE1 7PB
(Closest tube/train station: Waterloo)
Questions?
Reach out to our team at events@optimizely.com for more information.
We can’t wait to see you on March 4th.
Speakers
Andy Bergin
Head of CX Platforms – One Tech, Legal & General
Yasmin Bines
Head of Ecommerce Trade, The Wine Society
Selena Smith-Taylor
Digital Project Manager, EPG Health
Elly Evans
Motorway
Mo Hussain
Head of Analytics, Gousto
Rasmus Houlind
Author and Chief Experience Officer, Agillic
Mykhailo Datsenko
Senior Product Manager, Optimizely
