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ROADMAP & RELEASES

Latest updates for Personalization

Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys. 

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Experience Templates

IN beta

Pre-built templates for web page components will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps.

  • Use pre-built templates for components like count-down timers, banners, exit intent pop-ups, and more
  • Select the template you want to use directly from the experience builder, where you're already working

web_personlization_templates

Contextual Bandits

IN beta

Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual. 

  • Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
  • Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes

contextual_bandits

Edge Delivery

beta

The fastest way to deliver personalized web experiences to your visitors.

  • CDN processing: Assign users to personalized experiences and apply changes at the edge before your web page even reaches your visitors
  • Boost page load: Less JavaScript delivered to your visitors means faster website performance
  • Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them

CDN edge delivery system diagram

Sign up at our beta page!

DAM Picker in Visual Editor

planned

Easily access content from Optimizely DAM when creating experiences.

  • Turn on the Optimizely CMP integration with one click
  • Upload content directly from Optimizely DAM when working in the visual editor

Optimizely_DAM_picker_in_visual_editor

AI Variation Summary

in development

Quickly understand your experience variations at a glance.

  • Each variation's changes will be summarized into natural language for easy readability and better understanding
  • Less manual work, no more clicking into individual variations to see detail

AI_variation_summary

Campaigns Overview

in development

Use the Overview page as the single source of truth for your personalization campaign.

  • Key components of a campaign will be surfaced in an overview page
  • Save time during your QA, planning, or retro processes

personalization_campaign_overview

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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).

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