campaign

Personalized omnichannel campaigns for more sales

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The Optimizely Campaign Hub: Use data and AI-generated content to optimize your campaigns!

Omnichannel-ready

Play out consistent messages across your key marketing channels and get to know your customers better.

Individualized approach

From personalized messages to multi-level, automated campaigns, you always ensure that your content is highly relevant.

Flexible triggers

Include behavior-based triggers or events in your campaigns so that you reach your target groups at exactly the right moment.

With Optimizely Campaign, we can quickly and easily create, automate and globally control newsletter campaigns. This allows us to reach customers worldwide and retain them in the long term. We also benefit from the reputation we have as a sender thanks to Optimizely. This makes mailing much easier.

Johanna Blank

Online/E-Mail-Marketing und Web Merchandise, Dorothee Schumacher

AI-based personalization for the market leader

AI-based personalization for the MHow to design an effective website to increase sales without reducing margins? Online retailers often have to run campaigns manually and instinctively, which usually leads to average results that require improvement.

Our solution uses big data analytics to automatically integrate personalized product recommendations into emails or send trigger emails to the right recipients at exactly the right time, resulting in leading personalization in the market.

Delivery time optimization

Say goodbye to the “one size fits all” dispatch time. Use AI-supported send time optimization so that your email is waiting in the inbox of every recipient at the right time.

Smart campaigns

Set up standalone campaigns that inspire your customers in no time at all.

Template kit

Design appealing emails quickly and easily using a sophisticated modular system.

Deliverability preview

Check your mailings in more than 80 clients for correct display.

Transaction mails

Attractive transactional emails make you stand out in your customers' inboxes and draw attention to your company.

Push notifications for apps and web browsers

Inform users quickly and effectively about news and offers

Vouchers

Ensure happy customers - and higher sales - with individual incentives

Scalability

Send your messages to millions of recipients with excellent deliverability.

Marketing automation

Develop multi-stage campaigns with action- and event-based mailings tailored to different target groups and in fully automated mailing cycles.

Lifecycle marketing made easy with drag & drop
Sustainable, automated maintenance of customer relationships
Effective dialogue marketing through personalized trigger emails
Increased revenue through automated cross-selling and upselling campaigns

Omnichannel

Reach your customers via different touchpoints with consistent messages, for example via...

E-mail
Print mailings
SMS
Mobile app push
Web push

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Countdown timer

Emphasize time-limited offers with animated countdown timers.

Post-click tracking

Use comprehensive response data to optimize your communication individually for the needs of your target groups.

Campaign reporting

Clear dashboards or in-depth analyses, you decide what you want to see.

Segmentation

Inspire your customers with relevant communication.

CRM interface

Optimizely Campaign can be connected to Microsoft Dynamics CRM and Salesforce CRM to synchronize data.

Performance dashboards

Create your own customized dashboard to dig deep into your campaign data.

Web push

Inform customers about news and offers directly in the browser.

Print mailings

Integrate automated print mailings into your omnichannel campaigns to address customers in an even more targeted manner.

Industry leader in security and data protection

Data protection and confidentiality with regard to customer data are two challenges that many providers face, as not only customer requirements but also legal requirements have to be taken into account. Optimizely Campaign was developed from the ground up with a high level of security in mind. It is one of very few platforms to have ISO 27001 certification. It is a testament to the rigorous processes in place to protect customer data from unauthorized access. The solution also places great emphasis on data protection and helps you to send privacy-compliant messages.

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Integrations & functions

With our APIs, you can remotely control virtually all functions of Optimizely Campaign without having to log in to your Optimizely Campaign client via...

Optimizely Business Consulting

Omnichannel marketing is always on the move and requires a great deal of expertise to master this complexity. Let the internationally award-winning consulting...