Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web.

By providing the platform frontend teams love, Vercel unlocks developer potential and allows you to go from idea to global application in seconds. Combine Optimizely and Vercel to manage your content lifecycle in one place and rapidly deliver exceptional digital experiences.

One-Pager: What is Vercel

User Guide: Manage Feature Flags directly from Vercel Toolbar

Blog: Forrester Total Economic Impact study - Vercel delivered a 264% ROI

Blog: Framework-defined infrastructure

Blog: Behind the scenes of Vercel's infrastructure

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Experience the platform that enables frontend teams to create, deploy, and scale the best web apps.

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Vercel Functions Integration with Optimizely

Manage Optimizely feature flags and conduct experiments using Vercel Functions.

Vercel Functions enable server-side code execution on Vercel's Managed Infrastructure, removing the need for server management or resource provisioning. These functions scale automatically with user demand and can interact with APIs, databases, and other resources as part of your project's deployment.

You can use Optimizely Feature Experimentation flags with Next.js applications deployed on Vercel. This example uses the Optimizely Feature Experimentation Javascript (Node) SDK with Vercel Functions to experiment with your experiences. For a general guide to getting started with Optimizely Feature Experimentation, see the Javascript (Node) SDK Quickstart.

Integration Document: Vercel Functions

Key Features & Benefits

Accelerate time to market

Enable developer velocity and collaboration with a Developer Experience Platform. Share your work like it’s already in production and test changes without leaving the browser. Plus, instant rollbacks mean that breaking changes are just a click away from being fixed.

Personalize without compromise

Let your customers know you “get them” without compromising speed. Personalization requires dynamic-to-that-user data, which can’t be cached in a typical frontend. The Frontend Cloud gives you the edge infrastructure to build fast and personalized sites. 

Drive conversions

Turn websites into lightning-fast, high-converting launch pads to grow your customer base. Vercel automatically provisions the most efficient infrastructure, optimized for user experience and performance, for Next.js and other frontend applications.

Our partnership with Optimizely seamlessly integrates Vercel's Frontend Cloud with Optimizely's DXP, empowering teams to deliver fast, secure, and engaging user experiences. Leveraging Optimizely's comprehensive suite of content and experimentation tools, this collaboration benefits developers by enabling them to create outstanding products, while also allowing marketers to publish content swiftly and efficiently. - Malte Ubl, CTO

Malte Ubl

CTO, Vercel

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