Optimizely’s CMS works fluently from a content creator point of view. It is easy and intuitive to navigate and create content. Also, the ‘shared’ content folder makes its very easy to reuse content.
Arne RottyDigital Product Manager (Web and Portal), Etex
COMPARISON
Optimizely vs. Sitecore
Optimizely customers experience faster time-to-market, more return on their content, and a future-proofed DXP — with a less hefty price tag to boot.
Discover why leading brands making the switch from Sitecore to Optimizely.
Content management systems have evolved. Sitecore hasn’t.
Optimizely is the enterprise-ready CMS that empowers every team to deliver exceptional, high-velocity digital experiences.
Explore how our customers benefit and why top companies are making the switch to Optimizely from Sitecore.
Learn why Optimizely is the better choice
Optimizely customers launch digital experiences faster, get more bang for their content buck, and enjoy a cutting-edge DXP that grows with them. All without hidden costs to catch them off guard.
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Optimizely |
Sitecore |
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Time to market | Marketers can move faster by deploying and iterating on content themselves. |
Reliance on proprietary, legacy framework often requires extensive specialist input and delays time to market for content projects. |
Who it’s for |
Designed for your entire digital team, from content editors, designers and developers. |
Overly complex codebase and backend means Sitecore is best suited to teams with extensive developer resources. |
User experience |
Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Includes live preview, drag-and-drop content blocks, and rich text editor. | Steep learning curve. Multiple authoring UIs result in complex publishing and time-consuming development workflows. |
Integrations |
Seamlessly connects with an extensive range of third-party platforms and tools. | While Sitecore does offer decent integration capabilities, custom dev work is required. |
Innovation |
Driven by real customer needs and backed by heavy R&D and investments. New features, including AI-assisted personalization, are regularly released.
Delivers major performance gains with the latest .NET Core framework. | Sitecore’s platform is outdated, leaving customers to face modern CMS challenges with a platform that’s lacking in innovation. |
Maintenance |
Continuous software maintenance, seamless upgrades, zero downtime deployment, and the fastest performance available. |
Resource-intensive for most customers on XM. Upgrading to new versions necessitates manual intervention from a dedicated internal dev team or agency.
Outdated codebase (.NET 4.8x and legacy ASP.net) compromising performance. |
Support |
24/7 support, professional training, friendly experts, and active user community. |
Optimizely support a stark contrast to the extensive support delays reported by Sitecore customers. |
Governance |
Ensures each team member has the right mix of guardrails and permissions for greater workflow efficiency and team collaboration. |
Custom permissions and roles available to enterprise customers only. |
Pricing |
Optimizely’s pricing comes with more features included and less unexpected costs as customers scale up use of the platform. |
Sitecore’s frequent changes and upgrades result in extra costs, which can make long-term financial planning more difficult.
Additional costs for add-ons can strain budgets and reduce ROI overall.
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Sitecore customers have spoken
Discover why top companies are making the switch to Optimizely from Sitecore.
Powerful, but without the complexity
And less gray hairs. Get the features you need to deliver a truly standout digital experience. Optimizely's intuitive UI eliminates that dreaded Sitecore learning curve.
Speeeeeed to market
Optimizely’s Visual Builder is designed to empower marketing teams to launch engaging digital experiences at lightning speed, and rapidly accelerates your time-to-market compared to Sitecore.
No wasting dev time
Optimizely empowers marketers to build and edit pages themselves and on their timeline, streamlining the content management process and freeing up your IT team to innovate further — rather than focusing on content grunt-work.
Lower total cost of ownership
No more surprise costs for essential features with Optimizely’s straightforward pricing plans. And unlike Sitecore, you don’t need headcount for an army of developers.
Hear what the industry experts have to say
Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.
The Forrester Wave™: Digital Experience Platforms, Q4 2023 | The Forrester Wave™: Content Management Systems, Q3 2023
A leader
Not only do analysts love us, but our customers do too.
But don’t just take our word for it — check out what they’ve got to say.
Finding a partner that you can trust is key, and we found that in Optimizely. The new site is a big improvement for customer experience and the way Laerdal communicates.
Pål OftedalDirector Marketing Communications, Laerdal Medical
Leading reviews across major review platforms
Optimizely consistently outperforms Sitecore on major review platforms, boasting an 8.7/10 score on Trustradius vs. Sitecore’s 7.4/10.
An offer you can refuse. But shouldn’t.
Move to the market leading DXP platform that outperforms Sitecore from every angle. Exclusive commercial offers available to limit double paying during migration. Make it easy with purpose-built, step-by-step migration support. And access a global network of trusted .NET agency partners and system integrators.