Overview

Augment your customer profiles by syncing customer loyalty data, like points balance, loyalty tier, and date joined, into ODP. Use data from Smile.io for advanced segmentation and dynamic content creation.

Values & Benefits

• Create personalized content leveraging your customers’ loyalty points balance and loyalty tiers
• Engage customers in-between purchases with relevant messages about their loyalty points balance and encourage purchases by offering extra points
• Identify customers who are not yet members of your loyalty program and convert them into members
• Share Referral URLs in your emails to encourage your customers to invite their friends to try your products
• Reward customers with birthday offers

Configuration

• Enable the Smile.io app in ODP’ App Directory: Click on the Smile.io tile, then click on the Install App button.
• Under the Settings tab, enter your private API key from Smile.io, then authenticate the connection. Please note that API access is only available if you’re on Smile’s Enterprise plan (Shopify & BigCommerce). (Learn how to get your Smile.io API key here.)
• Expand the Configuration section and click on the Sync Loyalty Data button.
• You can now start using Loyalty data to:
  • Create segments in ODP (and even sync them to Facebook and Google)
  • Enrich your messages with personalized content in your ODP campaigns

Requirements

You must have a Smile.io Enterprise subscription in order to take advantage of this integration.

Fields Synced

Customers

| Smile Field | ODP Field | Notes | | -------------- | ---------------------------- | ---------- | | email | email || | id | smile_id | Set up as a high confidence identifier in ODP | | first_name | first_name || | last_name | last_name || | date_of_birth | dob_day, dob_month, dob_year | Split into three date part fields | | points_balance | loyalty_points_balance || | referral_url | smile_referral_url || | state | smile_state || | vip_tier_id | loyalty_tier_id || | created_at | loyalty_profile_created_at || | updated_at | loyalty_profile_updated_at ||