Amplitude is getting Statsig's code without the talent, and it should be very worrisome for existing Statsig customers as innovation slows down and support goes away.
Alex Atzberger
CEO, Optimizely
Statsig acquisition by Amplitude is like getting a race car without a driver
In May 2026, Amplitude took over the Statsig platform. The engineers who built it are staying at OpenAI. Anyone signing with Statsig now is getting a product that its original team no longer maintains.
At Optimizely, experimentation is our entire business. Our engineering team is intact and we pair testing with personalization, CMS, and commerce on an enterprise platform where your success is the only priority.
Leading brands choose Optimizely over Statsig
What just happened to Statsig, again?
Optimizely är ett företagsklart CMS som ger alla team möjlighet att leverera exceptionella digitala upplevelser med hög hastighet.
Utforska hur våra kunder drar nytta av det och varför toppföretag byter till Optimizely från Sitecore.
Your platform shouldn't be someone else's integration project
Amplitude will spend the next several quarters figuring out how to absorb a product it did not build. Your experimentation program sits behind that work.
At Optimizely, instead of retrofitting analytics onto an experimentation tool, we built warehouse-native architecture from the ground up with experimentation, analytics, and AI designed to work together as one platform. Our team shipped 500+ improvements last year. AI features ship every month.
What you get is an AI-powered optimization platform:
- Independent and stable:
Clear roadmap, not subject to acquisition shifts - Enterprise-grade:
Experimentation, personalization, content, commerce, and analytics in one place. - Flexible and friendly:
Built for product, marketing, engineering, and data teams. - Proven at scale:
1,000+ customers running millions of experiments over more than a decade.
WTF do you do now?
Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned?
Here are 6 reasons to choose Optimizely over Statsig + Amplitude:
|
Optimizely |
Statsig | |
|---|---|---|
|
Zero flicker, no slowdown | The most performant way to deliver variations with zero latency with Edge Delivery |
Performance limitations can cause slower load times |
|
Experimentation analytics |
Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth |
Warehouse-native but requires technical expertise; limited self-service capabilities for non-engineering teams |
|
Modern editor |
Our WYSIWYG editor is compatible with the latest JS frameworks. 1,000+ customers running millions of experiments over a decade | Requires custom coding for most variations; no visual editor for non-developers |
|
Innovation at core |
500+ features released last year. AI features are updated every month. | Amplitude is now maintaining two experimentation platforms with the team that built one of them at OpenAI. Innovation pace depends on integration work that has not started. |
|
AI | Agents for variation generation, ideation, planning, and results summaries. Stop waiting for devs. | Basic copilot assistance for hypothesis generation and experiment summaries |
|
Pricing |
Trusted long-term provider with consistent investment in enterprise success | With two experimentation products to maintain and a major integration underway, pricing is one of many open questions for customer |
DataSnipper replaced 4+ analytics tools
DataSnipper serves 600,000+ audit and finance professionals across 175+ countries. They replaced Power BI, Amplitude, Mixpanel, Vitally, and HubSpot reporting with Optimizely Analytics.
Senior Product Manager Zack Porach explained why:
"Mixpanel does its own thing, same with Amplitude, same with HubSpot — they're all really opinionated about how things should be."
Different teams were pulling different numbers for the same metric, and the data team spent hours validating which number was right. Now, three engineers and one product manager build their own dashboards without analyst support.
Say hi to the future of your experimentation program with confidence...
Vijaye Raji founded Statsig on the belief that the best products come from rapid experimentation, tight feedback loops, and data-informed decision-making. We couldn't agree more.
This is why Optimizely is not here to react to trends; we're here to define the present and future of digital experience.
What this means for you – FAQs
The press has spoken
Reuters (acquisition announcement)
“OpenAI will acquire product testing startup Statsig for $1.1 billion in stock, appointing its founder Vijaye Raji as Chief Technology Officer of Applications.”
— Reuters
Optimizely POV: OpenAI wanted Statsig's experimentation capability inside its own product organization. Seven months later, it kept what it wanted and Amplitude got everything else.
MarTech (Strategic rationale)
"Amplitude will take over the Statsig brand and customer base, while the original Statsig team will continue at OpenAI following OpenAI's $1.1 billion acquisition of the company last year. That leaves Amplitude managing the platform, roadmap, and support for a product whose creators now work somewhere else."
— MarTech
Optimizely POV: The team and the platform went to different buyers. That puts the burden of supporting and innovating on Statsig on a company that just inherited code it did not write
Ben Labay (Industry analysis)
“Experimentation isn't a category to acquire. It's a muscle to absorb. Earlier consolidations — Eppo into Datadog, Split into Harness — were category rollups in the conventional sense: bring the platform inside a larger stack, sell more seats. TheStatsig deal works differently. The team and the customer base went to different buyers."
— Ben Labay, quoted in Convert
Optimizely POV: This provides short-term reassurance, but “independent while integrating” leaves the long-term direction open to interpretation.